Are you searching for a franchise opportunity that not only offers strong financial potential but also allows you to become a pillar in your community? The neighborhood butcher shop is back, and Southern Steer is leading the charge. As Americans rediscover the joy of cooking at home, the demand for high-quality meats and personalized service is booming, making a meat market franchise a smart choice for the savvy entrepreneur. Southern Steer is more than just a butcher shop; it's a community hub where people connect over their love of food. Let’s explore the opportunity this butcher franchise presents.
The Resurgence of the Neighborhood Butcher
Once a staple in every town, the local butcher shop was seemingly fading away. However, the rise of foodie culture has changed everything. People are more interested than ever in knowing where their food comes from, how to prepare it properly, and enjoying a more personal shopping experience. This trend is what makes the Southern Steer franchise so relevant today. Link to the Southern Steer Franchise Guide
Founded in 2013 in Clearwater, Florida, Southern Steer quickly gained a devoted following by offering the highest-quality meats and complementary gourmet groceries. Their sales have increased dramatically, especially during 2020, when home cooking became the norm and many restaurants were closed. This proven success has led to a rapid expansion through franchising, allowing passionate entrepreneurs to bring a beloved local butcher shop to their own communities.
Why Choose a Southern Steer Franchise Opportunity?
If you’re passionate about people and believe your community deserves access to high-quality meats delivered with unmatched customer service, investing in a Southern Steer franchise is a wise choice. The ideal franchisee is someone who loves all things meat, grilling, cooking, and helping others prepare amazing meals. It's an opportunity to have fun while creating a fulfilling and financially rewarding business.
Southern Steer is looking for community-minded entrepreneurs – individuals, family business owners, former restaurant operators, area managers, or anyone with a sincere love for meat and a desire to get involved in their neighborhood. According to Greg Snyder, CEO and Founder, "You’ve got to have passion." This business should be enjoyable, as well as financially and personally rewarding. Following Southern Steer’s proven business model will set you up for success.
A Proven Business Model and Explosive Growth
Southern Steer’s same-store sales were up 80% during 2020, and even post-COVID, their sales have remained 40% higher than pre-pandemic levels. They have built a customer list of over 25,000 people who opt into regular email updates about weekly specials. Customers frequently visit multiple times a week to stock their freezers. With low labor costs, reasonable build-out expenses, and a growing demand for gourmet meats, you can be up and running quickly in this lucrative business. And with a business day ending in the early evening, a Southern Steer franchise provides excellent work/life balance. Link to the Southern Steer Franchise Guide
What Sets Southern Steer Apart?
Southern Steer’s appeal lies not only in its high-quality products but also in the overall experience they offer. They offer daily specials, including marinated steaks and chicken, and a knowledgeable, friendly staff who help customers find the right cuts for their meals. As Greg Snyder notes, “We’re like an education center for the community. We’re here to teach people, to encourage people, and to help our customers enjoy cooking more.”
The pandemic proved that neighborhood butchers are essential and recession-resistant businesses. As a Southern Steer franchise owner, you can become a lifeline in your community by providing high-quality products and personalized service. This is a business that is both needed and appreciated by the community, making it a more fulfilling way to earn an income. Link to the Southern Steer Franchise Guide
Comprehensive Training and Support: You're Never Alone
You don't need to be a butcher to own a Southern Steer franchise. The company’s intensive training program covers every aspect of the business, from marketing and real estate to inventory management and waste reduction. They are committed to helping you avoid the common mistakes and follow a proven pathway to success. As Snyder says, "We’ve made all the mistakes so that our franchise owners don’t have to make them."
Southern Steer provides:
In-Store Training: Two weeks of hands-on training at a corporate location in Clearwater, Florida, covering every aspect of the business.
Real Estate Assistance: Guidance in selecting the ideal location, negotiating leases, and overseeing construction.
Marketing Support: Help developing effective marketing strategies, a digital presence, and community connections.
Loyalty Program Implementation: Assistance in setting up a loyalty program to engage with your customers.
Ongoing Coaching: Regular sessions to address questions and ensure you stay on track to meet your business goals.
Meet the Southern Steer Team
Southern Steer is led by a visionary executive team with decades of experience:
Greg Snyder, Founder and President: With over 20 years in the restaurant industry, including seven years as a Managing Partner at Bonefish Grill, Greg's experience provides a strong foundation for the Southern Steer brand.
Jack Lapointe, Managing Partner: Founder and President of JAN-PRO Cleaning Systems, Jack brings over 40 years of experience in developing and franchising businesses.
Is the Southern Steer Franchise Right For You?
Southern Steer offers a unique opportunity to own a business that is both financially rewarding and deeply connected to your community. If you have a passion for people, a love for quality food, and a desire to be your own boss, it might be exactly what you’re looking for.
Ready to explore the opportunity? Take the next step and see if a Southern Steer franchise opportunity is right for you. Contact us today to learn more about this unique butcher franchise and how you can bring a beloved meat market franchise to your community. Link to the Southern Steer Franchise Guide
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