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What Is A Franchise?

Free educational resources as you begin your journey to franchise ownership

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FREE Guide

A Beginner's Guide PDF

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The Franchise Business Model

A franchise allows you (a franchisee) to operate a business under a larger franchise network (franchisor).  The franchisor sells the license to use their name and access to their proven systems.  The franchisee agrees to deliver services or products, within the obligations of a mutual franchise agreement.  Great franchisors will set franchisees up for success with robust training, strategic marketing & advertising plans, and ongoing sales & operations support.

Benefits Of A Franchise

  • A proven and profitable business model

  • Brand recognition and visibility

  • Centralized support systems and training

  • Easily approved funding through SBA programs

  • Federally regulated sales process under the FTC

  • Opportunity to scale the business once it's profitable

  • Grow the business into a valuable asset

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Franchise Statistics

A Bureau of Labor Statistics study shows that traditional small businesses fail at much higher rate than franchises.  

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  • 20% of new business fail during the first two years

  • 45% fail during the first five years

  • 65% fail during the first 10 years​​

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By choosing a franchise model, you can avoid the common mistakes that new businesses make.  Franchisors must also disclose how many past franchisees have had to close.

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