This retailer sells supplies for feeding and watching wild birds and attracting them to one's backyard, including goods such as binoculars, birdhouses and feed.

The first Wild Birds Unlimited opened in Indianapolis, Indiana, in 1981 by founder Jim Carpenter, whose fondness for nature was cultivated during trips to his grandparents' country home. He franchised the brand in 1983.
Today, Wild Birds has locations across the United States and Canada. The company partners with a number of conservation and bird research facilities, working to protect the environment and promote education about birds and other wildlife.