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209

Wetzel's Pretzels

November 12, 2024 at 6:26:33 PM

Last Year Rank:

231

  • Investment Range:

  • Initial Investment:

  • Category:

$178,500 - $689,750

$40,000

Restaurant

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Company Description

Named for co-founder Rick Wetzel, this chain of pretzel shops was founded in 1994. Wetzel started the brand alongside business partner Bill Phelps and the two began selling franchises in 1996.

Wetzel’s units are commonly found inside shopping malls, and the brand is also pursuing more streetside expansion. MTY Food Group bought the company in late 2022.

Company Statistics
  • Global Sales:

$266,114,707

  • US Units:

386

  • International Units:

10

  • Total Units:

396

  • Percent Franchised:

90%

  • %International Units:

3%

  • US Franchised Units:

346

  • International Franchised Units:

10

  • Sales Gowth%:

15.20%

  • Unit Growth%:

7.90%

Franchise Financial Overview
  • Starting Year:

  • Franchise Fee:

  • Royalty Fee:

  • Financing Available:

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