Waxing service franchise Waxing The City was founded in 2003 and has been franchising since 2010. Headquartered in Woodbury, Minnesota, the brand offers waxing services for “every body,” including all genders. Waxing The City coined the term “Cerologist” to describe their licensed esthetician technicians, which combines "cera" (Latin for wax) with "ologist" (to indicate their level of education and expertise).

Self Esteem Brands, the parent company of Waxing the City, also owns Anytime Fitness, The Bar Method and Basecamp Fitness, among others.
Company Statistics
Global Sales: $75,500,000US Units: 150International Units: 0Total Units: 150Percent Franchised: 100%% International Units: 0%US Franchised Units: 150International Franchised Units: 0Sales Growth %: -0.3%Unit Growth %: 7.9%