Based in Birmingham, Alabama, Two Maids was created in 2003 by Ron Holt and provides residential cleaning services to homeowners. The brand began franchising 10 years later in 2013, with a pay-for-performance based model where customers’ level of satisfaction determines the amount of pay received by the two maids assigned. This supposedly provides extra motivation for the professionally-trained, background-checked employees to do their best every time. The maids are also insured and come prepared with all cleaning supplies and equipment needed.