The Lash Lounge was founded by Anna Phillips, who added semi-permanent eyelash extensions as a service to her private spa practice in 2004. The Lash Lounge brand was born in 2006 and began franchising in 2010. A fulfillment and distribution division was established in 2018 that serves The Lash Lounge’s locations by warehousing and distributing salon supplies and products using an e-commerce platform, known as Liberty Fulfillment. The brand’s eyelash extensions are a non-invasive, non-surgical beauty enhancement that caters to low-maintenance beauty routines.