Goodcents sub shop was founded in 1989 as Mr. Goodcents Subs and Pastas in Lenexa, Kansas, by Joseph Bisogno. The company began franchising two years later. Now, Goodcents is known as Goodcents Deli Fresh Subs, and has locations with dine-in, carry-out, delivery and drive-thru options. Based in DeSoto, Kansas, Goodcents has more than 60 locations, all of which are franchised.

Goodcents has a variety of sub options, including a chipotle cheese chicken sandwich, a meatball sub and a veggie sub.