This mental health franchise seeks to remove the stigma surrounding therapy. Offering various styles of therapy—including couples, marriage and family therapy—Ellie Mental Health was founded in 2015 in Minnesota by clinician Erin Pash and fellow therapist Kyle Keller.

With the slogan “Find a therapist you can vibe with,” Ellie’s goal is to make clients comfortable throughout their mental health journeys. Franchising since 2021, it has expanded across the country and, in 2022, attracted a strategic investment from private equity firm Princeton Equity Group.
Company Statistics
Global Sales: $65,296,000US Units: 206International Units: 0Total Units: 206Percent Franchised: 89%% International Units: 0%US Franchised Units: 183International Franchised Units: 0Sales Growth %: 133.2%Unit Growth %: 274.5%