Alongside Pizza Hut, Domino’s is one of the two most dominant forces in the global pizza franchise industry. The majority of Domino’s units are located internationally.
Domino’s founder, Tom Monaghan, owned the brand until 1998, when he sold a majority share to Bain Capital. Amidst criticisms of poor taste of its pizzas and plummeting sales in the late 2000s, Domino’s launched the “Domino’s Pizza Turnaround” in 2009.

Domino’s came out with a new pizza recipe, innovated its sandwiches, pastas and side dishes, and implemented a self-deprecating marketing strategy to resonate with consumers. These new recipes and marketing strategies helped the company’s stock soar by 700 percent in the five years preceding February 2016.
Domino’s, known for its technology prowess, is rolling out an electric vehicle fleet for its pizza delivery and, in an evolution of its “hotspot” delivery, launched Domino’s Pinpoint Delivery in 2023.
Company Statistics
Global Sales: $18,275,800,000US Units: 6,854International Units: 13,737Total Units: 20,591Percent Franchised: 99%% International Units: 67%US Franchised Units: 6,566International Franchised Units: 13,737Sales Growth %: 4.2%Unit Growth %: 3.6%