Doug Levine, a former stockbroker, founded this gym brand in 1989 in Greenwich Village. It expanded initially by marketing to young, upscale customers. The gyms offer a variety of services, such as personal training, group fitness classes and childcare.
Membership at a Crunch Fitness starts at $10, though it has several tiers above that, and over 30 “Crunch Signature” locations, which offer premium services at a much higher price point.

Crunch Fitness was acquired in 2019 by private equity firm TPG.